Hansel Echeverria, founder of Leen Customs based out of LA is a collectible Pin creator of all our favorite cars, from the super cars, to rally racers and everything in between.
His first design was based off of a 2004 Rally Subaru. For him, it was a question of whether or not he should be doing this. Pins were up and coming, and they were popular in the car community already. It was not until he went to Design Con in LA that he realized that pins were very popular. He bought a few to commemorate his trip and then decided to move forward with making car pins. There were all of these popular car cult classic, such as Fast and Furious, and there was no one out there creating something like pins for the fan base.
His initial few drops sold out before 9AM. A response he was just not expecting. From there, it has all been up and up. He partnered with Toyo Tires to do collaboration on their SEMA cars from 2019 along with a few others. He pitched an idea to SEMA to do a limited edition set of pins to give away at the SEMA show for cars that are displayed in Toyo Treadpass at the week long event. The idea was to highlight the builds of these great car enthusiasts and give the fans something they could take back with them along with the great memories.
The fan base for Leen Customs has been incredible over the years. Attendees of SEMA stood in line for hours just to get their hands on these beloved pins created by Hansel.
Here are a few of the builds that were on display and their tiny pin counterparts.
Thank you so much Toyo Tires and Leens Customs for making such a great partnership that we can all enjoy. See you next year SEMA 2023!
Until next time.