Hagerty and Mobil 1 are household names in the car community. When we think Hagerty, protection with the best service for our beloved classic vehicles may come to mine. When we think Mobil 1, quality of gas may come to mind. But these two companies are much more than just insurance and gas.
While at the SEMA convention, I got the chance to speak with a couple representatives from both Mobil 1 and Hagerty about the new partnership between these staple companies in the automotive community. Mobil 1’s mission is to share the love of driving, and Hagerty’s purpose is to save driving and car culture. I spoke with Doug Clark, Vice President of Commercial Partnership and Business Development. He stated that there is such an authentic fit between the two companies, that it just made sense for them to come together. The partnerships goal is to create compelling content, which they both already do individually. So why not double up and grow it exponentially.
Their other goal is to cultivate the community. There are 750,000 Hagerty Driver’s Club Members. Hagerty also partners with video games, like Gran Turismo, where you can take advantage of some Hagerty Diver’s Club Member perks in game. Hagerty is about, “creating on ramps and lowering the barrier to entry.” They know that people that are in their 20s and 30s are gaming, and even more women are now gaming. Hagerty wants to give them the opportunity to discover cars. In today’s day and age, it is not abnormal that people are discovering different cars and what they like in games. In Gran Turismo, if you earn enough credits to get to the Legends Dealer, you gain access the Hagerty Collection where you will have the opportunity to learn about the cars that are available that day and go through the history. It’s yet another way to get people involved and appreciate the history and love of cars. Hagerty Driver’s Club Members can receive a special code that will give them access to a limited car in Gran Turismo with a special Hagerty Livery that they can enjoy in game. Each year, you have the chance to receive a special car from Hagerty as long as you are a member. Mobil 1 partners with Rocket League, bringing a different sort of relationship between consumers and companies. Rocket League has a virtual high octane car that players have the ability to use in game. from Mobil 1.
Both Hagerty and Mobil 1 work to bring new people into the community as lover’s of cars and driving. Mobil 1 focuses on quality gas for your car. This partnership also wants to focus on car care with a purpose. Hagerty protects it’s club members with roadside assistance and with their firm foundation of insurance. When Hagerty receives a claim, they are able to help keep our beloved cars on the road so that we can continue to enjoy them. The products of both Hargety and Mobil 1 are top quality, and they will continue to deliver that to us in new and exciting ways. Doug describes the partnership as just a natural alignment.
Mobil 1 and Hagerty have been working on this partnership for about a year. They are excited to continue to cultivate the driving culture. I spoke with Ryan Allen, Mobil 1’s Brand and Partnership Manager, and he states that a lot of people simply view cars as a commute. But there are just as many of us that view cars as more than that, where we enjoy the actual drive. Through the partnership, they are trying to bring a lot of the joy of driving back to the consumer. There will be some very unique content that will come as a result.
He goes on to say that it is not always necessarily about the car, but the love and joy of driving, which is where they are trying to get back to. They want to celebrate the love of driving and the act of driving together as a community. Mobil 1 has access to many driver’s in Formula 1, NASCAR and NHRA. Bringing Hagerty and Mobil 1 together is going to bring about some unique content, that goes above and beyond what they have already created on their own.
The ultimate goal is to continue building the community for generation to come. The future of car culture and driving is in the hands of those who may not have discovered it yet, and continuing to expose it to as many people as possible. This partnership will give them an abundance of avenues to be able to do that.
We look forward to what this newfound partnership will bring to our community.
Until next time.